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Direct Mail Marketing Tips

Marketing in all forms shares a single goal: acquiring attention. No matter what kind of marketing is being put into effect the end game is the same; maximize exposure with a hope to hook in as many eyes as possible.

Indoor Positioning and the Future of Museums

Ask anyone involved in running the information desk of a museum (especially larger museums) about the major question they are asked each day, and it will be any number of variations on the theme "Where do I find ...." Standing below a giant map of the museum with a big arrow indicating "You are Here" seems to do nothing to eliminate these questions. Maps don't help, either; too often, patrons simply fold them up and stick them in their back pockets, where they are forgotten about until the end of the day when they clean their pockets out. To learn more about whether indoor positioning is right for your business, you should speak with knowdgeable specialists like JibeStream